Senior U.S. Commerce Official Kicks Off Virtual Workshop for High Growth Start-up Companies with Interest in Entering the U.S. Market. 

U.S. Deputy Assistant Secretary (DAS) of Commerce for Middle East and Africa, Global Markets Camille Richardson delivered introductory remarks at InvesTech 2021 on March 22nd. The three-day virtual event, from March 22nd to March 24th was organized by the U.S. Commercial Service at the U.S. Embassy in Amman, Jordan in partnership with SelectUSA, the Commerce Department’s program to promote foreign direct investment into the United States. The program targets tech and start-up companies looking to establish an office in the United States through a series of workshops and a “pitchfest,” in which selected companies have the opportunity to pitch their service or product to a panel of experts.  

DAS Richardson addressed more than 80 CEOs, founders, and executives representing high-growth start-ups from Jordan, Tunisia, Morocco, and Iraq. InvesTech 2021 reflects the high priority the U.S Department of Commerce places on its commercial relationship with Jordan and the wider Middle East. 

DAS Richardson’s remarks came as the United States and Jordan celebrate the 20th anniversary of their Free Trade Agreement – the first U.S. FTA with an Arab country. The FTA has helped diversify Jordan’s economy while growing bilateral trade between Jordan and the United States by over 800 percent since 2000. The agreement has expanded the trade relationship by reducing barriers for trade in goods and services, providing cutting-edge protection for intellectual property, ensuring regulatory transparency, and requiring effective implementation and enforcement of international standards regarding labor rights and protection of the environment. 

DAS Richardson reinforced the shared commitment to increasing bilateral trade and investment, as well as interest in attracting international investors, saying, “the U.S. market thrives on diversity… It brings me great pleasure to see such a driven group of entrepreneurs, founders, CEOs and business development executives representing a wide range of products, services, and technologies – all seeking to achieve business success in the United States.” 

DAS Richardson plans to make a virtual visit to Jordan in the coming months, as one of many virtual engagements by senior Commerce officials planned for the near future aimed at strengthening bilateral relationships despite travel slowdowns.